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Like the wikipedia says, an advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.

So, working for Grupo Correo, Vocento right now, as a designer, I had to "create" a poster (and slogan) for the new "local newspaper" called "Vecinos".

By the way, working for a newspaper was something really amazing, where I learned a lot of new thinks, specially the ones related to the "social relationship" ;-)

If you are thinking on been a "designer", do to you a favor and start working on an "editorial" or a "newspaper". Is like making a Master on Editorial Design, what is very important.